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Academic Journal

Driving Factors of Loot Box Impulse Purchases on Indonesian FPS and Moba Generation Z Players

Subjects: Mikrotransaksi; Perilaku Konsumen; Item Virtual

  • Source: Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan; Vol. 17, No 5 : Al Qalam (September 2023); 3568-3593 ; 2621-0681 ; 1907-4174

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