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Collection : Jurnal Distribusi

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Academic Journal

PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI AMDK MEREK AQUA DI KALANGAN MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM

Authors : Khaerunnisa, Bq.

Subjects: Green marketing; Brand Image; Buying Interest

Source: Jurnal Distribusi; Vol 7 No 1 (2019): Distribusi - Maret 2019; 1 - 12 ; Distribusi - Journal of Management and Business; Vol. 7 No. 1 (2019): Distribusi - Maret 2019; 1

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Academic Journal

PURCHASE INTENTION: STRONG EFFECTS OF GREEN ADVERTISING ATTRIBUTES, PARA-SOCIAL RELATIONSHIPS, AND PERCEIVED CREDIBILITY

Authors : Hasanah, Ifatuna; Anjaningrum, Widiya Dewi

Subjects: Green Advertising Attributes; Para-social Relationship; Perceived Credibility

Source: Jurnal Distribusi; Vol 11 No 1 (2023): Distribusi, Maret 2023; 33-46 ; Distribusi - Journal of Management and Business; Vol. 11 No. 1 (2023): Distribusi, March 2023;

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