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Collection : Journals At Carleton University

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Advertising Agencies and the Adoption of Radio: A Diffusion of Innovations Perspective

Authors : Jacobs, Randy D.

Source: Proceedings of the Conference on Historical Analysis and Research in Marketing; Vol. 15 (2011): Marketing History in the New World; 84

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The St. Thomas White Bronze Company: A Diffusion of Innovations Perspective Leighann C. Neil

Authors : Neilson, Leighann

Source: Proceedings of the Conference on Historical Analysis and Research in Marketing; Vol. 16 (2013): Varieties, Alternatives, and Deviations in Marketing History; 353-355

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Diffusion of Innovations as Illustrated by Today’s Social Media Explosion: Did Rogers Know Best?

Authors : Liebrenz-Himes, Marilyn; Dyer, Robert F.; Shamma, Hamed M.

Source: Proceedings of the Conference on Historical Analysis and Research in Marketing; Vol. 14 (2009): Marketing History: Strengthening, Straightening, and Extending; 37-38

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