Source: Buletin Riset Psikologi dan Kesehatan Mental (BRPKM); Vol. 2 No. 1 (2022): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL; 180-191 ; Buletin Riset Psikologi dan Kesehatan Mental; Vol 2 No 1 (2022):

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Academic Journal

Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions

Authors : Farahdiba, Dea

Subjects: Credibility; Parasocial Interaction; Food Shopping Intention

Source: Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan); Vol. 15 No. 1 (2022); 38-49 ; 2548-2149 ; 1979-3650

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The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising

Authors : R.A Adenia Kumala Adzani; Premananto, Gancar Candra

Subjects: advertising creativity; perceived advertising value; attitude toward the advertisement

Source: Southeast Asian Business Review; Vol. 1 No. 1 (2023); 19-32

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Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity

Authors : Vidyanata, Deandra

Subjects: celebrity endorsement strategy; brand credibility; brand equity

Source: Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan); Vol. 12 No. 1 (2019); 62-84 ; 2548-2149 ; 1979-3650

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A Source Effect Theory Perspective on How Opinion Leadership, Parasocial Relationship, and Credibility Influencers Affect Purchase Intention

Authors : Yudha, Aji

Subjects: Opinion leadership; Parasocial relationship; Attractiveness

Source: Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan); Vol. 16 No. 2 (2023); 240-253 ; 2548-2149 ; 1979-3650

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Kredibilitas Informasi di Era Post-Truth Dikalahkan Kecepatan Informasi: Pengabaian Undang Undang Informasi dan Transaksi Elektronik

Authors : Rahman, Meilya Syifa Aghniya; Dewi, Silvi Puspita; Ningtyas, Liza Shafira

Subjects: post-truth; virtual ethnography; information credibility

Source: Jejaring Administrasi Publik; Vol. 14 No. 2 (2022): Jejaring Administrasi Publik; 151-173 ; 2808-3989 ; 2086-3101

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Pengaruh Social Media Marketing terhadap Intensi Membeli Produk Perawatan Kulit pada Pria

Authors : Christian, Rafael Hans; Syarifah, Dewi

Subjects: credibility endorser; intensi membeli; produk perawatan kulit

Source: Buletin Riset Psikologi dan Kesehatan Mental (BRPKM); Vol. 1 No. 2 (2021): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL; 1075-1084 ; Buletin Riset Psikologi dan Kesehatan Mental; Vol 1 No 2 (2021):

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فلترة النتائج

The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention

Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility

How Does Conventional Travel Agent Services Enhance Brand Loyalty? The Relationship Between Customer Experience, Brand Credibility, and Brand Trust

Pengaruh SMI Credibility dan Interaksi Parasosial terhadap Purchase Intention Produk Fashion Generasi Y di Instagram

Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions

The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising

Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity

A Source Effect Theory Perspective on How Opinion Leadership, Parasocial Relationship, and Credibility Influencers Affect Purchase Intention

Kredibilitas Informasi di Era Post-Truth Dikalahkan Kecepatan Informasi: Pengabaian Undang Undang Informasi dan Transaksi Elektronik

Pengaruh Social Media Marketing terhadap Intensi Membeli Produk Perawatan Kulit pada Pria

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