Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Conference

Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers

Subjects: Cross channel; Strategic marketing; Theory of multimarket competitionRennes; France

  • Source: Proceedings EAERCD 2015 : 18th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution ; EAERCD 2015 : 18th

تفاصيل العنوان

×
Conference

Critiques on gray-hofstede’s model: what impact on cross-cultural accounting research?

Subjects: Post-Hofstede; Cultural studies; ImpactGrenoble; France

  • Source: 33ème congrès de l'Association Francophone de Comptabilité (AFC) : Comptabilités et Innovationhttps://hal.science/hal-0166166733ème congrès de l'Association Francophone de

تفاصيل العنوان

×
Conference

Institutionalisation and deinstitutionalisation of budget. Symmetrical analysis of rhetoric associated to the introduction of budget and “beyond budgeting”

Subjects: beyond budgeting; institutionalisation; budgetStrasbourg; France

  • Source: 30e Congrès AFC : La place de la dimension européenne dans la Comptabilité Contrôle Audithttps://hal.science/hal-0166171030e Congrès AFC : La place de la dimension européenne dans la

تفاصيل العنوان

×
  • 1-3 of  3 نتائج ل ""marketing""