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  • 1-10 ل  42 نتائج ل ""Credibility""

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Collection : E-Journal Universitas Tarumanagara
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Academic Journal

MUSEUM VISIT INTENTION: THE EFFECT OF SOCIAL MEDIA MARKETING AND INFLUENCER'S CREDIBILITY

Subjects: Social media marketing; influencer credibility; visit intention

  • Source: International Journal of Application on Economics and Business; Vol. 2 No. 1 (2024): February 2024; 2997-3006 ; 2987-1972

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Academic Journal

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION K-MEALS MCDONALD'S: THE ROLE OF BRAND CREDIBILITY

Subjects: celebrity endorsement; brand credibility; purchase intention

  • Source: International Journal of Application on Economics and Business; Vol. 2 No. 1 (2024): February 2024; 3259-3268 ; 2987-1972

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Academic Journal

FAN PERSPECTIVE ON BTOB’S YOOK SUNGJAE’S CREDIBILITY AS SOME BY MI BRAND AMBASSADOR

Subjects: Brand ambassador; fan's perspective; source of credibility

  • Source: International Journal of Application on Social Science and Humanities; Vol. 1 No. 4 (2023): November 2023; 275-283 ; 2987-8241

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Academic Journal

THE INFLUENCE OF BRAND AMBASSADOR CREDIBILITY ON BRAND IMAGE (CASE STUDY ON BRAND AMBASSADOR MIE SEDAAP KOREAN SPICY CHICKEN KOREAN ACTOR CHOI SIWON)

Subjects: Instant Noodles; Source Credibility; Brand Ambassador

  • Source: International Journal of Application on Social Science and Humanities; Vol. 1 No. 1 (2023): February 2023; 951-958 ; 2987-8241

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Dampak kredibilitas selebriti dan pemasaran media sosial terhadap niat pembelian: Peran mediasi kredibilitas merek

Subjects: Celebrity Credibility; Social Media Marketing; Brand Credibility

  • Source: Jurnal Manajemen Bisnis dan Kewirausahaan; Vol. 8 No. 2 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan; 378-391 ; Jurnal Manajemen Bisnis dan Kewirausahaan; Vol 8 No 2 (2024): Jurnal Manajemen

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Academic Journal

Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island

Subjects: S-O-R framework; destination quality; destination source credibility

  • Source: Jurnal Komunikasi; Vol. 16 No. 1 (2024): Jurnal Komunikasi; 257-287 ; 2528-2727 ; 2085-1979

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Academic Journal

FAKTOR-FAKTOR YANG MEMENGARUHI INTENSI PENGGUNAAN MOBILE BANKING

Subjects: service credibility; financial literacy; intention to use mobile banking

  • Source: Jurnal Muara Ilmu Ekonomi dan Bisnis; Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis; 299-312 ; 2579-6232 ; 2579-6224

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Academic Journal

LOCAL FASHION PURCHASE INTENTION: THE ROLE OF ATTRACTIVENESS, TRUSTWORTHINESS AND EXPERTISE OF INFLUENCERS

Subjects: Influencer Credibility; Influencer Marketing; Attractiveness

  • Source: International Journal of Application on Economics and Business; Vol. 2 No. 3 (2024): Agustus 2024; 50-62 ; 2987-1972

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Academic Journal

ANTESEDEN CONSUMER ENGAGEMENT: STUDI KASUS INSTAGRAM FOLLOWERS PADA PENGGUNA KOSMETIK WARDAH DI JAKARTA

Subjects: pleasantness; credibility; Emotions

  • Source: Jurnal Muara Ilmu Ekonomi dan Bisnis; Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis; 374-388 ; 2579-6232 ; 2579-6224

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Academic Journal

Dimensi online customer experience (OCE) pada website dalam kaitannya dengan intensi membeli pada hubungan bisnis B2B

Subjects: Quality of Information; Website Credibility; Customer Support

  • Source: Jurnal Manajemen Bisnis dan Kewirausahaan; Vol. 7 No. 5 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan; 995-1009 ; Jurnal Manajemen Bisnis dan Kewirausahaan; Vol 7 No 5 (2023): Jurnal Manajemen

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  • 1-10 ل  42 نتائج ل ""Credibility""