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Academic Journal

PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE

  • Source: J-MACC : Journal of Management and Accounting; Vol 7 No 1 (2024): April; 39-52 ; J-MACC; Vol 7 No 1 (2024): April; 39-52 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v7i1

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Academic Journal

PENGARUH IKLAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UD ANUGERAH GRESIK

  • Source: J-MACC : Journal of Management and Accounting; Vol 7 No 1 (2024): April; 53-61 ; J-MACC; Vol 7 No 1 (2024): April; 53-61 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v7i1

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Academic Journal

Pengaruh Pemasaran Elektronik, Media Sosial Dan Pemasaran Digital Terhadap Keputusan Pembelian Pada Toko KZ All Shop Kota Bengkulu

  • Source: J-MACC : Journal of Management and Accounting; Vol 6 No 2 (2023): Oktober; 216-226 ; J-MACC; Vol 6 No 2 (2023): Oktober; 216-226 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v6i2

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Academic Journal

PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE

  • Source: J-MACC : Journal of Management and Accounting; Vol 6 No 2 (2023): Oktober; 236-247 ; J-MACC; Vol 6 No 2 (2023): Oktober; 236-247 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v6i2

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Academic Journal

PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN

  • Source: J-MACC : Journal of Management and Accounting; Vol 6 No 1 (2023): April; 50-56 ; J-MACC; Vol 6 No 1 (2023): April; 50-56 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v6i1

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Academic Journal

ANALISIS PENGARUH PENGGUNAAN STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MAPAN DIGITAL PRINTING LAMONGAN

  • Source: J-MACC : Journal of Management and Accounting; Vol 5 No 1 (2022): April; 61-67 ; J-MACC; Vol 5 No 1 (2022): April; 61-67 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v5i1

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Academic Journal

ANALISIS PENGARUH PENGGUNAAN STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MAPAN DIGITAL PRINTING LAMONGAN

  • Source: J-MACC : Journal of Management and Accounting; Vol 5 No 1 (2022): April; 61-67 ; J-MACC; Vol 5 No 1 (2022): April; 61-67 ; 2620-9756 ; 2620-6951 ; 10.52166/j-macc.v5i1

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