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Collection : Bbr - Brazilian Business Review Language : english Subject : docencia Subject : ensino superior Subject : jf20-2112 فلترة بواسطة : موضوع

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Academic Journal

Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group ; Gestão do Conhecimento do Cliente (GCC): Proposta e Avaliação de um Modelo em um Grande Grupo Privado de Ensino Superior Brasileiro

Authors : Miake, Alessandro Henrique de Souza; Carvalho, Rodrigo Baroni de; Pinto, Marcelo de Rezende

Subjects: Customer relationship management (CRM); Knowledge management; Customer knowledge management (CKM)

Source: Brazilian Business Review; Vol. 15 No. 2 (2018): March to April 2018; 135-151 ; Brazilian Business Review; v. 15 n. 2 (2018): Março a Abril de 2018; 135-151 ; 1808-2386 ; 1807-734X

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Academic Journal

Dynamic capabilities, Marketing Capability and Organizational Performance ; Capacidades Dinâmicas, Capacidade de Marketing e Desempenho Organizacional

Authors : Takahashi, Adriana Roseli Wünsch; Bulgacov, Sergio; Semprebon, Elder

Subjects: Dynamic capabilities; Marketing capabilities; Higher education

Source: Brazilian Business Review; Vol. 14 No. 5 (2017): September to Octomber 2017; 466-478 ; Brazilian Business Review; v. 14 n. 5 (2017): Setembro a Outubro de 2017; 466-478 ; 1808-2386 ; 1807-734X

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Student loyalty based on relationship quality: an analysis on higher education institutions ; A Lealdade do estudante baseada na qualidade do relacionamento: uma análise em instituições de ensino superior

Authors : Bergamo, Fábio Vinicius de Macedo; Giuliani, Antonio Carlos; Camargo, Silvia Helena Ramos Valladao Carvalho de

Subjects: Relationship marketing; loyalty; retention

Source: Brazilian Business Review; Vol. 9 No. 2 (2012): April to June 2012; 26-46 ; Brazilian Business Review; v. 9 n. 2 (2012): Abril a Junho de 2012; 26-46 ; 1808-2386 ; 1807-734X

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