Event tourism.

Event tourism is a type of tourist promotion centered on a single planned event, such as a sporting tournament, convention, or festival. Some of these events are pre-planned spectacles, such as the Olympic Games or the Coachella Valley Music and Arts Festival, while others are created specifically to promote the attributes of an area. Event tourism seeks to capitalize on such special events to maximize tourist-driven income in both short-term and long-term contexts. A wedding photo from the Spanish Steps, Rome. Destination weddings have become popular with couples. http://www.dmitrimarkine.com [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons 2016 Summer Olympics closing ceremony at Maracanã Stadium By Agência Brasil Fotografias (Terminam os Jogos Olímpicos Rio 2016) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons 2016 Summer Olympics closing ceremony at Maracanã Stadium By Agência Brasil Fotografias (Terminam os Jogos Olímpicos Rio 2016) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons