Green Behavior of Middle Income Population in Bogota, Colombia: A Study in the Locality of Fontibon

There is growing concern in the world about the adequate use of resources. World leaders met in Paris in December 2015 to discuss the issue of global warming, showed the importance of the topic. Colombia is not an exception to the matter. In the city of Bogota, there is growing concern about sustainability both in the government and in the public. However, growing concern does not necessarily mean taking actions or adopt behaviors to improve a problematic situation. Taking this matter into consideration, this article shows the results of a research that determined the behavior and perceptions that population of middle income from the city of Bogota have, regarding the preservation of the environment. Surveys were applied of 50 people in the locality of Fontibon, Bogotá. This article shows the results of the study regarding differences in behaviors in terms of demographic characteristics such as gender and age.