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An investigation into the influence of demographic factors on market strategies for life insurance demand: A case study of Windhoek, Namibia

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اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Adeline, Kasera
  • نوع التسجيلة:
    Electronic Resource
  • الدخول الالكتروني :
    http://hdl.handle.net/11070/3772
  • معلومة اضافية
    • Publisher Information:
      University of Namibia 2022
    • نبذة مختصرة :
      This study aimed at investigating the influence of demographic factors on market strategies for life insurance demand in Windhoek, Namibia. The main objective was to investigate the impact of demographic factors on market strategies for life insurance demand in Namibia, and the specific objectives were to determine the effect of age, sex, level of education, and marital status (demographic factors) on life insurance demand, to formulate demographically inclusive life insurance market strategies and to make a recommendation with regards to the impact of demographic factors on market strategies for life insurance demand in Namibia. The study population was Windhoek residents, with a sample size of eighty from the public and twenty from the selected insurance companies. The study used quantitative research and a causal comparative research design. The research was conducted through self-administered questionnaires, consisting of eight sections. Data analysis and discussions were done through graphs, charts, and tables. This was to interpret, read and understand the results easily. The study found that demographic factors do affect the uptake of insurance and current strategies used by insurance companies and it was also companies, and it was also revealed that insurance companies needed to produce new or more strategies to benefit and attract more customers. Furthermore, the study concluded that based on the findings, demographic factors do affect insurance uptake. There are no specific policies designed to satisfy certain individuals demographically, since all policies are generalised by insurance companies. Cultural attitudes and values, religion, and language have impacted insurance uptake and should be considered when motivating people to purchase insurance. Lastly, insurance companies need to find ways to attract low-income individuals and make their packages understandable to all. ii Based on the findings, the study made several recommendations which include; enc
    • الموضوع:
      Demographic factors; Life insurance; Market strategies; Thesis
    • Note:
      English
    • Other Numbers:
      W4K oai:repository.unam.edu.na:11070/3772
      1429042079
    • Contributing Source:
      UNIV OF NAMIBIA F004
      From OAIster®, provided by the OCLC Cooperative.
    • الرقم المعرف:
      edsoai.on1429042079
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