COMPETITIVENESS AND BUSINESS STRATEGIES OF SHIPPING COMPANIES

KONKURENTNOST I POSLOVNE STRATEGIJE BRODARSKIH PODUZEĆA

University of Zagreb, Faculty of Economics and Business Zagreb 2017

Stipe Španja
Aleksandra Krajnović
Jurica Bosna

The paper analyzes the factors which have an effect on the competitiveness of the shipping industry along with the business strategies that shipping companies use to gain a better position on the market. The empirical part of this study is concentrated on the business operations of the largest Croatian shipping company Tankerska plovidba d.d. and one of the largest companies in the world - Royal Dutch Shell, and the analysis of the methods which these two companies use to achieve competitiveness. The concluding segment of the analysis presents a general conclusion regarding the dynamics and laws of the shipping industry.
U radu se analizira koji su to faktori koji utječu na konkurentnost brodarske industrije te kojim se poslovnim strategijama brodarske kompanije koriste u svrhu što boljeg pozicioniranja na tržištu. U empirijskom dijelu rada istraženo je na koji način najveća hrvatska brodarska kompanija „Tankerska plovidba d.d.“ i jedna od najvećih svjetskih kompanija „Royal Dutch Shell“ ostvaruju svoju konkurentnost i kojim se strategijama koriste, pomoću čega je izveden opći zaključak o dinamičnosti i zakonitostima brodarske industrije.

countries of convenience; competitiveness of shipping industry; risks of shipping companies; human resources in maritime transport; innovation in shipping industry; concept of strategic fitting; zemlje pogodnosti; konkurentnost brodarske industrije; rizici brodarskog poduzeća; ljudski resursi u pomorskom prometu; inovativnost brodarskog sektora; koncept strateškog uklapanja; text; info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion

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