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THE IMPACT OF ADVERTISING CLAIMS ON PRODUCT PURCHASE DECISIONS CONCERNING CONSUMERS' HOPE

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اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Chen, Kuan-Chou; Chuang, Carin
  • المصدر:
    Global Journal of Management and Marketing. Summer 2023, Vol. 7 Issue 1, p1, 18p.