Consumers : Putting the consumer first

As one of the 500 million consumers living in today’s European Union (EU), you no doubt look for choice, quality and value for money. You expect accurate information on what you are buying and you want to be sure that your rights as a consumer are protected. But your choices also drive innovation, efficiency and economic growth. EU consumer policy has four key objectives: • protecting you from serious risks and threats you cannot tackle as an individual; • giving you the power to make choices, based on clear, accurate and consistent information; • safeguarding your rights as a consumer and giving you access to fast and efficient ways of resolving disputes with traders; • keeping consumer rights up to date with economic and social change, with a focus on the food, energy, financial, transport and digital markets EU explained