نبذة مختصرة : The article considers social networks as a platform for online learning as in case of experimental television programs made by Kemerovo State University students of Journalism. Social networks provide a gaming environment for the academic process. Pedagogical theory and practice lack tools for assessing the impact of social networks on the formation of professional competencies in university students. They create content for online programs in professional television editorial offices under realistic conditions. This experience motivates them and develops their professional skills. Social networks increase motivation for learning, reveal creative abilities, and organize the academic process.
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