ELECTORAL PREFERENCES OF RUSSIANS IN THE PERIOD OF POLITICAL TURBULENCE

Aim. To identify the features of the manifestation of electoral preferences of the Russian citizens during the period of political turbulence.Methodology. The study used the method of secondary data analysis, the method of comparative analysis, methods of grouping and systematization.Results. A close relationship between voters’ preferences and the psychological state of society has been revealed. It has been established that political turbulence and the specifics of the citizens’ political culture are the most important factors which determine the peculiarities of the political preferences of Russians in general and the electoral preferences in particular.Research implication. The results obtained are important for the development of the theory of political preferences. They can be used by political parties in conducting election campaigns at various levels.