Intellectual property rights infringement on e-commerce marketplaces: Application of AI technologies, new challenges

Intellectual property rights infringement is a growing concern in the age of e-commerce, where online marketplaces have become the primary platforms for buying and selling goods. As the popularity of e-commerce increases, so does the risk of counterfeit products, unauthorized use of trademarks, and other infringements on intellectual property rights. In response to this challenge, AI technologies have emerged as powerful tools to combat infringement on e-commerce platforms. This article sets out to explore the application of AI technologies in addressing intellectual property rights infringement on e-commerce marketplaces and the new challenges that arise as a result. The article explores the impact of artificial intelligence (AI) technologies on identifying and preventing infringements in e-commerce marketplaces. It delves into the use of automated algorithms and machine learning, highlighting their ability to improve efficiency and accuracy in infringement detection. However, the article also discusses the challenges associated with capturing nuanced infringements through AI technologies. Overall, the study sheds light on the evolving landscape of intellectual property rights protection in the context of e-commerce and emphasizes the significance of AI in addressing these challenges.