نبذة مختصرة : Lately, a sustainable development has been more and more discussed and, implicitly, the service sustainability in the context of globalization. This is why, with this approach, the role of the human and, naturally, of the society was observed in carrying out educational, religious and cultural activities. By analogy with a new product’s development steps, the phases necessary for the development of a new service concept were advanced. By means of qualitative and quantitative researches, the ideas necessary for the development of a new service were generated. From the great number of propositions, the most important ones were selected through qualitative researches. These were used in creating the new service. The cultural-religious educational service is the result of these activities, being a concept of the lateral marketing, but also a concern for a sustainable development. This service merged three distinct concepts (education, culture and religion), taking into account that information and knowledge are central for the progress and sustainability of a society's development. This service is a new concept by means of which one shall target how we may achieve the prevention of certain tendencies of school drop-out, new didactical methods and forms being tested this way, having as main purpose a better teacher-child, child-teacher, child-child, teacher-teacher communication.
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