Constructing emotional meanings about Jair Bolsonaro in Brazil during the Covid-19 pandemic on twitter

Abstract Aiming to debate the the power of the counter-mobilization that emerged on Twitter during the coronavirus pandemic in Brazil, we carried out a documental study on Twitter collecting texts and images associated with the #BolsonaroGenocida hashtag, between March 13 and June 6 of 2021, a period in which intense public demonstrations took place against the Bolsonaro’s government in the country. We analysed 1243 tweets and 503 images, identifying the main contents anchored and objectified by the hashtags, revealing the various dimensions that compose the social representations associated with Bolsonaro and his management during the pandemic. The tweets’ contents comprehend the social and political demonstration arising from part of the Brazilian people against the actions taken by the president of Brazil during the Covid-19 pandemic, which led to thousands of deaths that could have been avoided; regarding the images, the results point out an emotional anchoring of Bolsonaro’s image to death. It is therefore important to demarcate the nature of Twitter as an specific platform for the mobilization of SR through the sharing of images and texts, which ends up evoking emotions that contribute to accentuating the social identity of the group that is expressed.