Factors Influencing Travel Demand of Domestic Visitors in Lunar New Year: a Case Study in Can Tho city

This study aims at identifying factors that influence poeple's travel "demand" on Lunar New Year in Can Tho City. Data of this study have been collected from direct interview with 280 people residing in the city. Logistic regression analysis and multivariate regression correlation show that the factors affecting the travel "demand" travel on Lunar New Year include age, education level, area of residence, monthly income, marital status and number of travel during the year; the expenditure for travel in Lunar New Year is influenced by factors such as age, education level, monthly income, marital status and area of residence, number of travel in the previous Lunar New Year.