The Effect of Performance Expectancy, Effort Expectancy, and Perceived Trust on the Acceptance of Mobile Commerce Through Intention

Over the past few decades, there has been a significant advancement in the development of mobile commerce. This study examines the effect of performance expectancy, effort expectancy, and perceived trust on the acceptance of mobile commerce through intention. Convenience sampling was employed whereby 400 survey questionnaires were distributed to consumers residing in Malaysia's Klang Valley area who possess smartphones and engage in mobile commerce transactions. The study's hypotheses were determined using a two-phase structural equation modeling procedure. The results indicated that perceived trust, performance expectancy, and effort expectancy significantly impact the intention to utilize mobile commerce. Moreover, the adoption of mobile commerce is significantly impacted by the purpose of utilizing mobile commerce, as well as the enabling circumstances. The results also showed that perceived trust indirectly affected the acceptance of mobile commerce through intention. However, these insights benefit mobile commerce providers and enterprises seeking to improve the acceptance of mobile commerce transactions in Malaysia. These discoveries will be advantageous for academicians, researchers, marketers, and other stakeholders in the sector.