Study of expenditure and stay in the segmentation of the international tourist with religious motivation in Galicia

Tourist expenditure is an element that is gaining weight in the local economies of many regions throughout the world and that conditions income levels. This has a positive effect on local economies through the diversification of their traditional activities, but it also has an impact on the social and environmental context. This work carries out a latent class segmentation model (Latent Class Model -LCM) in which tourists who travelled to the region of Galicia for religious reasons are segmented in order to differentiate the groups, variables on personal characteristics and also on the activities they carried out were used. Six different groups were obtained by segmentation, showing significant differences between the variables of stay and daily expenditure. The study has important implications for management, as it helps to focus companies according to the attributes of international visitors and to relate them to their levels of expenditure