The audiovisual object and the industrialization of conscience

the step from print culture to digital culture has substantially modified forms of conscious apprehension of the subject in contemporary times. Both the market and the production are now defined from cognitive dynamics that stimulate the flow of consciousness and determine relocation processes in space and time. After that system is a special object is unveiled: the visual, great technical adequacy of the apprehensive temporal flow that overlaps with the perception of reality and subtracts mnemonic capacities of the subject of perception. We explore this phenomenon trying to observe the technical and symbolic features of this type of objects.