Metaverse Opportunities for Businesses

The pandemic changed the world by accelerating the digitization and development of new technologies, which, until recently, only appeared in SF movies. Neal Stephenson, who in 1992 published the book "Snow Crash" whose action takes place partly in metaverse, introduces for the first time a new concept, namely metaverse, a concept that has remained only a term for a long time. Metaverse is being seriously discussed in 2022 as a new form of infrastructure, making captivating, personalized experiences possible. This paper aims to answer the question of what metaverse is and to identify some business opportunities that can be developed using Metaverse. If we look at the metaverse as a new way of doing business, it includes transitions between physical and virtual experiences but especially immersive virtual experiences, becoming its characteristic note.