نبذة مختصرة : At the moment, youth policy is becoming one of the main priorities for the development of the state and society, it takes a special place in the economic growth of the country, and attention is given to it in the environment of higher education. At the same time, the problem of the demand for the potential influence of youth policy on the development of an educational organization of higher education, as well as the difficulties that arise in implementation of youth policy in a university development program, remains insufficiently studied. Methods. Expert questioning, factor analysis and analysis of cause-and-effect relationships, general statistical analysis and analysis of regulatory documents, construction of matrices and graphs. The information base consisted of a survey of 145 vice-rectors of Russian universities from 52 regions of the Russian Federation, conducted from October to December 2023, which examined practical approaches to the implementation of youth policy. Aim. To study the degree and nature of youth policy influence on the main directions of the university activities, which, in its turn, will make it possible to specify its role in achieving the strategic goals of the university. Result. The role of youth in the strategic and economic development of the university is analyzed, the most significant factors are highlighted, and the influence of the main directions of youth policy on increasing the university recognition, economic efficiency and strategic planning was shown. Conclusions. The paper contains the data on specifics and significance of youth policy, promising directions for studying the mechanisms of its implementation, including for effective integration into university development programs.
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