DIGITAL TECHNOLOGY IN AGRICULTURE: EVIDENCE FROM FARMS ON THE TERRITORY OF AP VOJVODINA

Agricultural and rural development is a very current issue in the world. Today, agriculture is expected to meet the growing demands for the production of a sufficient amount of food. So, it is necessary to increase productivity in agriculture, while taking into account the longterm agricultural sustainability. The implementation of digitalization in agriculture leads to increased productivity, enables the growth of agricultural producers’ profits and maintenance of food security. The aim of the paper is to analyze the application of digitalization in agriculture on farms in AP Vojvodina. In the paper 46 farms from the territory of AP Vojvodina were surveyed as part of the research. The results of the research showed that digital technology is still not used enough on farms in AP Vojvodina, and the main limiting factors are financial resources, education and lack of different types of training.