Navigating the Intersection of Post-Truth and Sustainability in Journalism: Challenges Facing Sustainable Journalism in Northern Cyprus Media

This study explores the challenges facing sustainable journalism practices in the post-truth era through interviews conducted with journalists in Northern Cyprus. Based on the perspectives of professionals in the field, the aim is to understand current issues related to the feasibility of ethical and sustainable journalism. The study indicates that challenges specific to the media field, compounded by the post-truth effect, relegate sustainable journalism practices to the sidelines. In this context, essential measures for the enduring success of media organizations include strategies like diversifying revenue sources, embracing digital subscription models, investigating alternative business models, enforcing transparent editorial policies, and actively involving readers. The study also reveals the effects of financial difficulties such as low salaries, limited budgets, and financial constraints on the professional practices of journalists through interviews. Furthermore, through interviews, it elucidates how technological changes, the rise of digital media, and the rapid dissemination of news affect journalists’ information control processes and knowledge management strategies. Finally, while contributing to our understanding of how journalists in Northern Cyprus confront challenges in the post-truth era, this study presents the factors that may have a negative impact on sustainable journalism practices through an example and offers insights into common problems that may be encountered in this regard.