'I can fix him': A mixed-method analysis of psychological effects of parasocial relationships in adolescent K- Pop fans.

Parasocial relationships (PSRs), defined as one-sided relationships with media personas have grown in prevalence within the K-pop fandom in recent years, particularly for adolescents. This study utilizes an explanatory sequential mixed methods model to investigate the psychological impact of PSRs on adolescent K-pop fans. Adapting existing frameworks of PSR measurement, quantitative data was collected through an online survey sent to high school students aged 14-18, while qualitative data was collected through narrative interviews. the key findings revealed that PSRs developed by adolescent K-pop fans often lead to unhealthy emotional attachment and unre- alistic perceptions of beauty and interpersonal relationships, with social media acting as a mediator. Major psychological impacts identified include behavioral modifications, appearance insecurities, and emotional codependency, caused by extended exposure to misleading marketing techniques in K-pop. The study highlights the need for wider investigation of unhealthy standards perpetuated by the K-pop industry and the development of positive media consumption habits.