Intentions and Behavioural Determinants in the Face of covid-19 Pandemic: A Theory of Planned Behaviour and Risk Perception Model ; Intenciones y determinantes del comportamiento ante la pandemia de covid-19: un modelo de teoría del comportamiento planificado y percepción del riesgo ; Intenções e determinantes do comportamento diante da pandemia de covid-19: um modelo teórico de comportamento planejado e percepção de risco

The containment of Covid 19 implies challenges for governments and health authorities to motivate citizens to adopt several prevention behaviours (i.e., wearing a face mask, washing hands frequently). The purpose of this paper is to identify the factors that motivate people to adopt these behaviours. Our analysis was conducted over data collected by ASCOFAPSI and the Universidad Autónoma de Barcelona about attitudes and beliefs related to the pandemic from 919 people from Colombia). The data was collected using a snowball online sampling between May and June 2020. We found that each prevention behaviour is motivated by a different set of factors. Specifically, based on the theory of planned behaviour, our results suggest that the intention to adopt a kind of preventive behaviour is predicted by a set of variables about subjective norms and attitudes as independent variables and a set of variables linked to perceived control as mediator variables. This suggests that the motivation of prevention behaviours from authorities should be particular to each kind of behaviour and consider the associated particular pattern of motivations as well as sociodemographic characteristics and possibilities of action. ; La contención del covid-19 implica desafíos para los gobiernos y las autoridades de salud pública, a fin de motivar a los ciudadanos a que adopten las conductas de prevención (i.e., usar tapabocas, lavarse las manos frecuentemente). El propósito de este artículo es identificar los factores que motivan a las personas a adoptar tales conductas. Nuestro análisis se realizó con datos recolectados por ascofapsi y la Universidad Autónoma de Barcelona sobre actitudes y creencias acerca de la pandemia de 919 personas de Colombia. Con este análisis encontramos que cada clase de conducta de prevención está motivada por un conjunto de factores diferentes. Específicamente, asumiendo la teoría de la acción planeada, nuestros resultados dan soporte a la tesis de que la intención de adoptar un tipo de conducta de prevención está ...