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Framing the customer journey: touch point categories and decision-making process stages

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • بيانات النشر:
      Emerald Group
    • الموضوع:
      2022
    • Collection:
      University of Gloucestershire: Research Repository
    • نبذة مختصرة :
      This paper aims to define and frame the understanding of customer journeys, associated areas of consumer decision-making process stages and touch point categories based on an ownership perspective.
    • File Description:
      text
    • Relation:
      https://eprints.glos.ac.uk/10190/1/10190%20Towers,%20Neil%20%282021%29%20Framing%20the%20customer%20journey%20touch%20point%20categories%20and%20decision-making%20process%20stages.pdf; Towers, Neil ORCID logoorcid:0000-0002-2582-2241 and Towers, Angela (2022) Framing the customer journey: touch point categories and decision-making process stages. International Journal of Retail and Distribution Management, 50 (3). pp. 317-341. doi:10.1108/IJRDM-08-2020-0296
    • الرقم المعرف:
      10.1108/IJRDM-08-2020-0296
    • الدخول الالكتروني :
      https://eprints.glos.ac.uk/10190/
      https://doi.org/10.1108/IJRDM-08-2020-0296
    • Rights:
      cc_by_nc_4
    • الرقم المعرف:
      edsbas.FCBC98A