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Big data and firm marketing performance: Findings from knowledge-based view
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- المؤلفون: Gupta, Shivam; Justy, Théo; Kamboj, Shampy; Kumar, Ajay; Kristoffersen, Eivind
- المصدر:
ISSN: 0040-1625 ; Technological Forecasting and Social Change ; https://hal.umontpellier.fr/hal-03609916 ; Technological Forecasting and Social Change, 2021, 171, pp.120986. ⟨10.1016/j.techfore.2021.120986⟩.
- الموضوع:
- نوع التسجيلة:
article in journal/newspaper
- اللغة:
English
- معلومة اضافية
- Contributors:
Neoma Business School (NEOMA); Montpellier Research in Management (MRM); Université Paul-Valéry - Montpellier 3 (UPVM)-Université de Perpignan Via Domitia (UPVD)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School-Université de Montpellier (UM); Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School; National Institute of Technology Hamirpur; EMLyon Business School (EM); Norwegian University of Science and Technology Trondheim (NTNU); Norwegian University of Science and Technology (NTNU)
- بيانات النشر:
HAL CCSD
Elsevier
- الموضوع:
2021
- Collection:
Normandie Université: HAL
- نبذة مختصرة :
International audience
- Relation:
hal-03609916; https://hal.umontpellier.fr/hal-03609916; https://hal.umontpellier.fr/hal-03609916/document; https://hal.umontpellier.fr/hal-03609916/file/S0040162521004182.pdf; PII: S0040-1625(21)00418-2
- الرقم المعرف:
10.1016/j.techfore.2021.120986
- الدخول الالكتروني :
https://hal.umontpellier.fr/hal-03609916
https://hal.umontpellier.fr/hal-03609916/document
https://hal.umontpellier.fr/hal-03609916/file/S0040162521004182.pdf
https://doi.org/10.1016/j.techfore.2021.120986
- Rights:
http://creativecommons.org/licenses/by-nc/ ; info:eu-repo/semantics/OpenAccess
- الرقم المعرف:
edsbas.F96F48D
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