Progress in Realizing the Value of Ecological Products in China and Its Practice in Shandong Province

Establishing a mechanism for realizing the value of ecological products is important for implementing the concept of an ecological society in China. It is a key means of acting upon the idea that green mountains and clear waters are as valuable as gold and silver, and it is a necessary requirement to promote sustainable green development and encourage harmonious coexistence between humans and nature. This article summarizes the connotations of ecological products, the accounting of ecological product value, and the progress made nationally and in Shandong province in promoting the mechanisms for realizing the value of ecological products. Based on the analysis of Shandong’s practice in various means of realizing ecological product value, such as the “forest chief system +”, “two mountain banks”, “mining ecological restoration”, “health tourism”, “ecological agriculture, culture, and tourism”, and “forest ecological compensation”, this article summarizes and proposes three types of ecological product value realization paths: government-led, government + market, and market paths. It also proposes four types of ecological product value realization modes: ecological resource indicators and equity exchanges, ecological governance and value enhancement, ecological industrial operations, and ecological protection compensation. Furthermore, this article puts forward targeted suggestions and methods for value realization in four areas: policy, technology, industry, and markets, providing an experiential reference for exploring diversified ecological product value realization in various regions of China.