SENTIMENT ANALYSIS TECHNOLOGY FOR USER FEEDBACK SUPPORT IN E-COMMERCE SYSTEMS BASED ON MACHINE LEARNING ; ТЕХНОЛОГІЯ СЕНТИМЕНТ-АНАЛІЗУ ВІДГУКІВ КОРИСТУАЧІВ СИСТЕМ Е-КОМЕРЦІЇ НА ОСНОВІ МАШИННОГО НАВЧАННЯ

Context. The interaction between a company and its target audience has been studied for centuries. From the very beginning of commercial relations, the relationship between the service provider and the recipient has been valued almost above all else. Trade is built on trust and respect. The image of an entrepreneur is often more important than the product he sells. For hundreds of years, the relationship between the merchant and the buyer, the entrepreneur and the client has not lost its importance, and in the era of mass digitalization, the quality of the relationship between the company and the target audience of different sizes and professional feedback support with clients often start the success of e-business. To provide these additional tools and information technologies to help businessmen monitor e-business development opportunities in a specific location, as well as establish feedback with users through social networks and mass media. Obtaining such tools will significantly expand the vision of market opportunities for ebusiness, it will clarify which of them make sense to invest in, and which ones are not worth paying time for. Also see what idea has the future and what business model needs to be implemented/maintained/developed for the rapid development of territorial/interregional e-business. It will also help to understand which levers have the greatest effect for business changes: what not to touch, and what policies to change to ensure high speed in the implementation of the plan based on the analysis of relevant research results, for example, to receive: direct feedback from customers, the dynamics of changes in overall satisfaction or interest of the target audience and advantages/disadvantages from users using NLP analysis; support for the development of e-business in relation to the location of their enterprise and the best directions; – graphs of business development (improvement/deterioration) depending on the content of comments. Objective of the study is to develop information technology ...