نبذة مختصرة : This article proposes a novel approach that uses a mathematical model optimized by Genetic Algorithms harmonized with the Russian theory of problem solving and invention (TRIZ) to design an export packing of Persian Lime. The mathematical model (with functional elements of non-spatial type) optimizes the spaces of the Persian Lime Packing, maximizes the Resistance to Vertical Compression and minimizes the Amount of Material Used, according to the operation restrictions of the packing during the transport of the merchandise. This approach is developed in four phases: the identification of the solution space; the optimization of the conceptual design; the application of TRIZ; and the generation of the final proposal solution. The results show the proposed packing (with 28% less cardboard) supports at least the same vertical load with respect to the nearest competitor packing. However, with the same number of packings per pallet and pallets per container, the space used by the packing assembled and deployed in the container is greater by 10% and 38% respectively. Besides, TRIZ includes innovative non-spatial elements such as the airflow and the friction of the product inside the packing. The contribution of this approach can be replicable for the packing design of other horticultural products of the agri-food chain
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