Gender, generation and reception of Spanish television fiction in the digital age

Altres ajuts: FEM2012-33411 ; Media convergence has considerably modified television-viewing practices. The interaction of the television with second screens has generated new ways of communicating between viewers, which they do while simultaneously watching television. This study combines focus groups and questionnaires to examine, from a generational perspective, the relationship between female viewers and Spanish television fiction and the resulting interactions conducted both face-to-face and through new technologies. The results question the view that female members of the digital generation interviewed watch media products in isolation and demonstrate that the social aspect of television viewing is one of its greatest pleasures. In general terms, our contribution confirms the influence of the generation gap on viewers' preferences and their different ways of watching television. Therefore, the solidarity established between women to maintain and prolong viewing pleasure helps to mitigate the digital gap between older and younger female participants.