The challenges of continuity in family businesses in Rwanda

Focusing on a developing country, this study investigates how an owning family builds its business’ continuity. While scholars of family businesses tend to depict the continuity of a family firm in terms of family succession, preserving the family legacy, or the firm’s longevity, in the social context of a developing country that is dominated by instability and hostility, family firms are subject to day-by-day survival risks. My approach is viewing family businesses’ continuity as day-by-day survival for the sake of ensuring the long-term orientation of the family businesses in the context of a developing country. The family is situated in a broader social context, and therefore the business is embedded in the family’s social networks that cannot be detached from the country’s social context. The developing country context is important because of its culture, politics, and history that differ from a developed world. In this thesis, the continuity of family businesses is understood as: (1) sustaining the family’s legacy coming of the founder’s achievements, (2) succession, sustaining the business beyond the founder’s tenure, and ensuring that both the family and business stay together, and (3) longevity, ensuring a long-term orientation which is a crucial characteristic of all family businesses. This last category is relevant to this thesis because long-term orientation is achieved through futurity, persistence, and continuity patterns. This thesis focuses on continuity as daily and short-term survival to ensure the long-term orientation of a family business. Different theoretical lenses including portfolio literature, socialization literature, and commitment literature were tried for in this thesis. Commitment literature was found binding both portfolio and socialization literature. And therefore, commitment literature was considered reliable for understanding the challenges of family businesses’ continuity. Using commitment literature, this study uses data collected from founder-led business families in Rwanda ...