ENHANCING DIGITAL LEARNING ENGAGEMENT : INVESTIGATING THE IMPACT OF GAMIFICATION STRATEGIES ON STUDENT MOTIVATION AND ACADEMIC PERFORMANCE

The study aimed to explore how Gamification strategies affect student motivation and academic performance. A mixed research method was employed to achieve this goal. The sample included a control group of 20 students taught using traditional methods, and an experimental group of 20 students trained with gamification strategies. Data analysis involved independent sample t-tests and descriptive analysis. The results revealed a significant difference between the two groups, with the experimental group achieving higher levels of academic performance. Observations also indicated that students exhibited greater motivation for learning through gamification.