WORLDVIEW OF THE DIGITAL AND TRADITIONAL NOMADS

In the article the new phenomenon of the 20th century – digital nomads in the correlation with historical, traditional nomads analyzed. Digital Nomads - a modern brand, conceptual innovation, symbolizes freedom without boundaries. Digital nomads are the new representatives of modern nomadism, and at the same time they are pronounced Western rationalists. In the West, the satiation with the technical achievements of culture occurred earlier, and there arose some sort of nostalgia about the natural motives. And this induced them to create some sort of illusion for themselves. This illusion exists because their way of thinking remains that of the contemporary people, nevertheless, this is some kind of a challenge. The challenge in itself, above all, at the level of personal development, and also the challenge against the society that imposes some sort of framework, making life very “tight”. Over the course of the 21st century, this brand will become even stronger, because the challenges of globalization allow finding unusual solutions. The term ‘nomad’ stands for, on the one hand, one of the ways of surviving and preserving harmony with this world, and, on the other hand, it implies approaching the world in a slightly different perspective.