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Quantitative ABCD Analysis of Green Marketing for Sustainable Development

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • الموضوع:
      2023
    • Collection:
      Zenodo
    • نبذة مختصرة :
      Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements. Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development. Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. Paper Type: Empirical Analysis
    • Relation:
      https://zenodo.org/record/7508843; https://doi.org/10.5281/zenodo.7508843; oai:zenodo.org:7508843
    • الرقم المعرف:
      10.5281/zenodo.7508843
    • Rights:
      info:eu-repo/semantics/openAccess ; https://creativecommons.org/licenses/by/4.0/legalcode
    • الرقم المعرف:
      edsbas.D31C42C1