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The impact of emotional storytelling on consumers' acceptance and purchasing intention of cheese and hazelnut with Protected Designation of Origin
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- المؤلفون: Kallas, Zein; Rahmani, Djamel; Morcillo, Yolanda; Colomer, Delia; Gil Roig, José Maria
- المصدر:
Worldwide Perspectives on Geographical Indications ; https://hal.science/hal-03792035 ; Worldwide Perspectives on Geographical Indications, Centre de Coopération Internationale en Recherche Agronomique pour le Développement [Cirad], Jul 2022, Montpellier, France
- الموضوع:
- نوع التسجيلة:
conference object
- اللغة:
English
- معلومة اضافية
- Contributors:
Centre de Recerca en Economia i Desenvolupament Agroalimentaris (CREDA -UPC - IRTA); Institut de Recerca i Tecnologia Agroalimentàries = Institute of Agrifood Research and Technology (IRTA); Departament d'Agricultura, Ramaderia, Pesca i Alimentació; Centre de Coopération Internationale en Recherche Agronomique pour le Développement Cirad
- بيانات النشر:
HAL CCSD
- الموضوع:
2022
- Collection:
Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe)
- الموضوع:
- نبذة مختصرة :
International audience ; The impact of emotional storytelling on consumers' acceptance and purchasing intention of cheese and hazelnut with Protected Designation of Origin
- Relation:
hal-03792035; https://hal.science/hal-03792035; https://hal.science/hal-03792035/document; https://hal.science/hal-03792035/file/Kallas_WPGI_2022.pdf
- Rights:
info:eu-repo/semantics/OpenAccess
- الرقم المعرف:
edsbas.D24ABFD0
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