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The impact of emotional storytelling on consumers' acceptance and purchasing intention of cheese and hazelnut with Protected Designation of Origin

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  • معلومة اضافية
    • Contributors:
      Centre de Recerca en Economia i Desenvolupament Agroalimentaris (CREDA -UPC - IRTA); Institut de Recerca i Tecnologia Agroalimentàries = Institute of Agrifood Research and Technology (IRTA); Departament d'Agricultura, Ramaderia, Pesca i Alimentació; Centre de Coopération Internationale en Recherche Agronomique pour le Développement Cirad
    • بيانات النشر:
      HAL CCSD
    • الموضوع:
      2022
    • Collection:
      Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe)
    • الموضوع:
    • نبذة مختصرة :
      International audience ; The impact of emotional storytelling on consumers' acceptance and purchasing intention of cheese and hazelnut with Protected Designation of Origin
    • Relation:
      hal-03792035; https://hal.science/hal-03792035; https://hal.science/hal-03792035/document; https://hal.science/hal-03792035/file/Kallas_WPGI_2022.pdf
    • Rights:
      info:eu-repo/semantics/OpenAccess
    • الرقم المعرف:
      edsbas.D24ABFD0