Yılın özelliği olan günlerinde seçili ürünlerin satış tutarlarındaki değişimin pazarlama sistemi üzerindeki etkisi üzerine bir araştırma ; A research on the effect of the change in the sales amounts of selected products on the marketing system in special days of the year

The aim of this research is to analyze whether there are increases in the sales of certain products around the supermarkets in the retail sector during the days of special days (New Year, Valentine's Day, Mother‟ s Day, Ramadan, Eid al-Fitr, the feast of the sacrifice) The data set of the survey is the sales amounts obtained from the accounting and sales departments of supermarkets in Kayseri between January 2012 and December 2014. Data were gathered from Non-probability Sampling method from supermarket operators. When certain days of the year the data obtained to analyze the likelihood determined by the retailer's changes in demand are analyzed; While the majority of the increase is seen in food products during the month of Ramadan and in the Eid al-Fitr, another significant increase is seen in the Feast of the Sacrifice. On certain days, on the Valentine's Day and Mother's Day, the sales of perfume were observed to increase by 85% compared to the other month. The study found that sales of some products increased on certain days of the year and that businesses that did not set up a separate department for these special days were important for supermarkets in the retail sector. Finally, there were some limitations of the work, and some suggestions were made to the businesses for the days when the demand burst. In addition, proposals have been made to researchers in the future. ; Bu araĢtırmanın amacı, perakende sektörü içerisinde yer alan süpermarketler çevresinde, özellikli günler olarak belirlenen (YılbaĢı, Sevgililer Günü, Anneler Günü, Ramazan ayı, Ramazan Bayramı, Kurban Bayramı) günlerinde, belirli ürünlerin satıĢlarında artıĢlar olup olmadığını, analiz etmektir. AraĢtırmanın veri setini 2012 Ocak – 2014 Aralık ayları arasında, Kayseri‟ deki süpermarketlerde muhasebe ve satıĢ departmanlarından elde edilen satıĢ tutarları oluĢturmaktadır. ÇalıĢma içerisinde geçen süpermarket tanımına uygun iĢletmelerden, olasılıksız örnekleme yöntemi kullanılarak veri toplanmıĢtır. Yılın belirli günlerinde, perakendeci ...