Multidisciplinary Approach in Social Science Research

This edition has incorporated around 10+ social science insights. In the past, every chapter concluded with a compilation of supplementary readings. This modification has been implemented with the intention of emphasizing our emphasis on contemporary resources that students can employ to resolve marketing issues, analyze marketing scenarios, financial markets, role of HR and formulate strategies. Additionally, it aims to aid in writing assignments and case presentations. Every resource has been carefully chosen with the intention of catering to the needs of potential students. The objective of our initiative is to offer a range of educational resources that are easily accessible to students at different levels of social science, taking into consideration the diverse array of UG/PG programs available.