TRANSDISCIPLINARY APPLICATION OF UNIVERSAL-CULTURAL CONCEPT OF EXISTENTIAL SEMIOTICS (REVIEW)

The article deals with the use of the author’s original concept of existentialdeep structure of cultural discourses constitute the categories of ultimate bases, such as Birth, Life, Death, and Immortality in their formulaic conjunction «affirmation of life, overcoming death and the desire for immortality», as well the world view codes – Alimentary, Erotic, Aggressive and Informative ones in their strong and weak aspects. By his concept, the author examined the myths, literary works, rituals, religious and folklore texts, the structure of mental forms, and proved that these elements of the structure are the basis for the construction of these texts and at the same time they are the universals of culture. As a result, the entire culture appeared as a special sign system with the same in all its forms invariant (meaning-matrix). But the one important question remained unanswered: «Can we apply the existential-semiotic concept of universals of culture in other areas of knowledge, not only in the semiotics»? The aim of the article is to review the various disciplines’ works, where the conception has been applied, with the author’s researching task to prove its transdisciplinary versatility and overall value, and thus to get the answer to this question. A positive answer to this question we have already seen in some articles, which have recognized nterdisciplinarity of the concept. Some research papers developed the concept itself, but most of the works applied the concept as a method for solving their own problems. Since the application of the concept realized in the very different fields of knowledge, such as the philosophical anthropology, cultural studies, theory and philosophy of culture, literature, folklore studies (the study of fairy tales and rites), the myth theory, social theory, pedagogy, religious studies, archaeology, sociology, theatre studies, musicology, law, social work, management theory, social communication, sports and so on, transdisciplinarity of the concept of existential semiotics is evident ...