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Exploración de los dilemas éticos en el neuromarketing y la inteligencia artificial

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  • معلومة اضافية
    • الموضوع:
      2023
    • Collection:
      Universidad Internacional de La Rioja (UNIR): Re-Unir
    • نبذة مختصرة :
      This research work focuses on ethics and its relationship between neuromarketing and artificial intelligence. These two fields increasingly have more synergies and, therefore, require deeper regulation and reflection. A mixed methodology was applied that involved several research approaches. Using facial coding, the facial reactions of 24 participants were evaluated before a video about ethical dilemmas. A survey was administered to 89 people with specific profiles to understand the use of these technologies and the perception of ethics. Finally, the semi-structured interview was used with 23 people to determine their perception of the video and the survey. Regarding the results, it was found that the predominant emotion in the participants during the visualization of the ethical dilemmas was neutral, followed by sadness. Furthermore, it was identified that the participants know and use artificial intelligence and neuromarketing in their jobs, but they are not attentive to the security of the applications they use. Regarding ethics, participants are more aware of the protection of data on their mobile devices. In conclusion, this study highlights the importance of the ethical use of neuromarketing, artificial intelligence and the need to guarantee transparency, justice and respect for consumer privacy and well-being in its application. Furthermore, as a value proposition, a letter of ethical principles has been specified. ; Este trabajo de investigación se enfoca en la ética y su relación entre el neuromarketing y la inteligencia artificial. Estos dos campos cada vez tienen más sinergias y, por tanto, requieren de una regulación y reflexión más profundas. Se aplicó una metodología mixta que involucró varios enfoques de investigación. Mediante facial coding se evaluaron las reacciones faciales de 24 participantes ante un video sobre dilemas éticos. Se administró una encuesta a 89 personas con perfiles específicos para entender el uso de estas tecnologías y la percepción sobre la ética. Finalmente, se utilizó la ...
    • Relation:
      https://reunir.unir.net/handle/123456789/15880
    • الدخول الالكتروني :
      https://reunir.unir.net/handle/123456789/15880
    • Rights:
      openAccess
    • الرقم المعرف:
      edsbas.C50ABB04