“El uso de las tecnologías de la información y comunicación (tic’s) en el sector comercial y su aporte al posicionamiento empresarial periodo enero-julio 2016”

This research work entitled: "THE USE OF INFORMATION TECHNOLOGIES IN THE COMMERCIAL SECTOR AND ITS CONTRIBUTION TO BUSINESS POSITIONING DURING THE PERIOD JANUARY-JULY 2016", was carried out in order to understanding the importance, the management and its corresponding contribution of such virtual tools within the Companies. The investigation is made up by three chapters which are developed as follows: Chapter I; The referential frame is developed, it shows the proposal of the problem, as well as the objectives, justification and importance of the research. Chapter II: It develops the theoretical framework, the background, the theoretical foundation which consists of scientific development on which the research is based, dividing into two units. The first unit consists of basic concepts of ICTs, its objectives, definition according to several authors about ICTs, the history of ICTs through the sixties, seventies, eighties, nineties and until today, characteristics, and the use of ICTs in companies, advantages and disadvantages. The second unit consists of the concept of the business sector, the business sector in the city of Riobamba, the application of ICTs in the business, ICTs and the human factor. Chapter III: Describes the methods that were used in the research, the type of research, the design of the research, population and the sample, techniques and instruments for data collection, procedural techniques for data analysis. Bibliographies and annexes used in the research are attached ; El presente trabajo de investigación denominado: “EL USO DE LAS TECNOLOGÍAS DE LA INFORMACIÓN EN EL SECTOR COMERCIAL Y SU APORTE AL POSICIONAMIENTO EMPRESARIAL DURANTE EL PERIODO ENERO- JULIO 2016”, se realizó con la finalidad de entender la importancia, el manejo y su respectivo aporte de dichas herramientas virtuales dentro de las Empresas. La presente investigación está constituida por tres capítulos los cuales están desarrollados de la siguiente manera: Capítulo I: Se desarrolla el marco referencial, en donde se puede ...