Demand Analysis of Noodle as Staple Food in Surabaya

Noodles as staple food is processed in various menu. There was no prior studies in noodle demand analysis in Surabaya, Indonesia.This study aims to examine the influence of price and buyers’ income on the noodle sales in a noodle restaurant. Using 30 respondents by convenience sampling method, the nominal data were collected in March 2020. The methodology used is quantitative approach with multiple linear analysis, F Test, and T Test. Using Primary data and the results of a questionnaire conducted with a population of 30 men and women aged 19-40 years. The results of this study indicate no significant effect between the price of noodles and the average income to the sales of noodle simultaneously. Whereas, partially, there is significant effect of the price of noodles although there’s no effect of average income on the sale of noodle at the noodle restaurant. The contribution of those independent variables (noodle prices and average income) to the dependent variable (noodle sales) is very low, which shows only 5.30% means that the other variables may influence the noodles sales at the restaurant