نبذة مختصرة : La incapacidad de adaptarse al nuevo modelo de negocio generado a partir de la pandemia del COVID-19 ha ocasionado a las pymes una pérdida generalizada de clientes, disminución en la productividad de los trabajadores y dificultades para competir y analizar las tendencias del mercado. Este estudio plantea una propuesta orientada a utilizar las metodologías ágiles como una herramienta poderosa no solo para aumentar la capacidad productiva de las pymes del sector de TI en Colombia, sino que pueda incrementar su capacidad competitiva al integrar la tecnología e implementar servicios en la nube, llevar un modelo de negocio data driven y manejar una participación más activa en plataformas digitales. ; The inability to adapt to the new business model generated from the COVID-19 pandemic, generated in PYMEs a generalized loss of customers, a decrease in worker productivity, and difficulties to compete and analyze market trends. This study presents a proposal oriented to use agile methodologies as a powerful tool not only to increase the productive capacity of PYMEs in the IT sector in Colombia, mainly software developers, but also to increase their competitive capacity by integrating technology and implementing cloud services, to lead a data driven business model and to manage a more active participation in digital platforms. ; Especialización
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