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Pengaruh Peer To Peer Lender (P2P) Dan Payment Gateway Terhadap Kinerja UMKM Pada Masa Pandemi Covid-19 Dengan E-commerce Sebagai Variabel Moderating

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  • معلومة اضافية
    • بيانات النشر:
      Universitas Bunda Mulia
    • الموضوع:
      2022
    • Collection:
      UBM Journal (Universitas Bunda Mulia Jakarta)
    • نبذة مختصرة :
      This research is motivated by the fact that several MSME actors have started implementing or using peer to peer lenders, payment gateways and e-commerce in their business activities, especially in Johar Baru District, Central Jakarta. This study aims to determine the effect of peer-to-peer lenders and payment gateways on MSME performance during the Covid-19 pandemic using e-commerce as a moderating variable. Peer To Peer Lenders and Payment Gateways are independent variables and MSME performance is the dependent variable in this study. In this study there is a moderating variable, namely E-commerce. Data analysis method using SmartPLS. The population in this study is MSMEs located in Johar Baru District, Central Jakarta with a total sample of 150 MSMEs with purposive sampling method. The results showed that Peer To Peer Lenders had a significant positive effect on MSME Performance, Payment Gateway had a significant positive effect on MSME Performance, E-commerce had a significant positive effect on MSME Performance. Peer To Peer Lenders moderated by E-commerce have a significant positive effect on MSME performance. While the Payment Gateway moderated by E-commerce has a negative and significant impact on the performance of MSMEs. Keywords: Financial Technology, Peer To Peer Lenders, Payment Gateway, E-commerce. MSME performance.
    • File Description:
      application/pdf
    • Relation:
      https://journal.ubm.ac.id/index.php/business-management/article/view/3021/May01; https://journal.ubm.ac.id/index.php/business-management/article/downloadSuppFile/3021/342; https://journal.ubm.ac.id/index.php/business-management/article/view/3021
    • الرقم المعرف:
      10.30813/bmj.v18i2.3021
    • الدخول الالكتروني :
      https://journal.ubm.ac.id/index.php/business-management/article/view/3021
      https://doi.org/10.30813/bmj.v18i2.3021
    • Rights:
      Copyright (c) 2022 Business Management Journal ; http://creativecommons.org/licenses/by-nc-sa/4.0
    • الرقم المعرف:
      edsbas.BEA50815