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Markdowns in Seasonal Conspicuous Goods

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • بيانات النشر:
      INFORMS
    • الموضوع:
      2020
    • Collection:
      Indian School of Business: Digital Eprints Services at ISB (DESI)
    • نبذة مختصرة :
      This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.
    • Relation:
      Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029. ISSN 1526-548X
    • الرقم المعرف:
      10.1287/mksc.2020.1223
    • الدخول الالكتروني :
      https://eprints.exchange.isb.edu/id/eprint/1395/
      https://doi.org/10.1287/mksc.2020.1223
    • الرقم المعرف:
      edsbas.BE30BFD4