Investment and Budgeting Handbook for Athletes

This is a product-based bachelor’s thesis made for professional athletes who are looking for investment options and to create financial stability so that once their career as athletes is over, the transition to a new career is easy. There are plenty of examples of athletes who have spent all their money either during their careers or a few years their career in athletics is over. With the handbook, the aim is to create awareness in athletes to make financial good decisions in their daily life, short- and long-term. The literature reviews laid the foundation for the theory part of this thesis as well as the base for the theory part of the handbook. The theoretical framework was split into 3 parts but mainly focused on the budgeting and investing concepts. The main parts were then divided into smaller subchapters that contained key theories and different investment options. Once the theoretical framework was completed, interview methods and choosing of interviewees were decided. Semi-structured, qualitative interview methods were chosen since they would give the most data regarding of the objectives of the final product. Interviewees were chosen based on the target reader of the handbook. The results of the interviews showed that there is a need of guidance and useful resources for athletes when it comes to both investing and budgeting. The handbooks key contents were combined based on the results of the interviews and theories.